Gowthaman is a passionate leader, keen to move the organization towards the future, without disturbing the past, but be discontinuous.
There is an ever-growing emphasis on data-driven advertising while at the same time regulators are increasingly scrutinising brands when it comes to data compliance. More than ever, brands need to better abide by a fragmented ecosystem of privacy frameworks while still delivering ads with maximum relevance and context to the consumer. With contextual marketing offering a far more customer-centric approach to audience targeting, this partnership with Zirca will enable far greater standards of personalisation with privacy in mind.2 April 2021
The tokens are a unique identification code, built on the blockchain and cannot be duplicated or copied; hence can be used as an authentic proof of ownership of the assets.2 April 2021