Gregory is responsible for keywords research, website auditing and SEO bugs fixing for Livestorm's EN, FR and ES websites. Use of different SEO tools such as Ahrefs, SemRush and Screaming Frog. In charge of keywords strategy to increase organic traffic to Livestorm's websites. He is in-charge of linkbuilding activities via digital PR tools (Haro, Sourcebottle), broken link building, content marketing, competitor analysis, partnerships and direct outreach to journalists, bloggers and influencers. Gregory works with other stakeholders in the wider marketing and growth teams to increase our organic traffic and conversions.