Gregory Ng

CEO at Brooks Bell
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  • Peak shopping season has consistently represented a crucial time for marketers, across all industries, but this year is more critical than ever. After facing quarters of lost revenue and attempting to navigate changing consumer behavior amid the pandemic, there’s pressure on businesses to get their holiday campaign plans right. Through thoughtful testing efforts, marketers can not only gather insights to understand how to optimize their websites to best meet consumer needs but also use this year’s findings to plan for an even more successful 2021.

    15 November 2020