Harris Rabin is a CPG marketing veteran with true start-up experience. Harris co-founded and serves as Chief Commercial Officer at R3SET, a nutritional supplements company focused on stress management. Prior to founding R3SET, Harris became a specialist in the cannabis industry as CMO of Vireo Health, a US cannabis multi-state vertically-integrated operator. Before Vireo, Harris spent 5 years at ABInBev, where he oversaw a $10+ billion global portfolio of core beer brands. Harris also built and launched several innovations driving significant incremental net revenue and profit across ABInBev's global portfolio. Prior to ABInBev, Harris worked as a brand builder and general manager at Bayer Consumer Healthcare where he ultimately led the Global Aspirin business ($1+ billion franchise). Harris lives in NYC with his wife and three children.