Heather Schuck is the Founder at TheSchuck.Agency. With over 15 years experience as a Marketing Strategist, Heather has helped entrepreneurs generate over $300 million in revenue to date. Over the years, she has honed her process and has created many other huge “wins” for companies in the consumer product goods (CPG), real estate, healthcare, and the legal industry to name a few.
A well-rounded, strategic plan will address where the company currently is in the market along with a road map for where it would like to be and in what timeframe. While the specifics can vary by industry, most commonly you'll want to address the seven P's – product, price, promotion, place, packaging, positioning and people.9 December 2021