Heberto Calves

President and Co-Founder at MYXfitness
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Recognized by Forbes (2018) as “one of 50 CMOs who are redefining the role and who embody all that the role is becoming, can be and will be in the future”.

As a global leader with over twenty-five years of experience successfully building brands and businesses in consumer packaged goods, consumer electronics, durable goods, and retail, I bring a unique blend of a strong cross-functional CPG foundation with P&L ownership and leadership experience in building digitally driven businesses.

Through the combination of strategic global partnerships with licensors, retailers, distributors, factories, sports properties, and agencies plus an authentic hands on leadership style, I have built high performing teams with a track record of measurable success in large organizations, venture capital, and bank owned turnarounds. I have achieved this success on businesses with robust as well as lean resources.

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  • The personal wellness and at-home fitness industries are booming, yet Americans' mental and physical health are on the decline. For many people, the market's current offerings don't suit their needs and lifestyles—MYXfitness hopes to fix that. Using science-backed methods and positive psychology for a personalized, holistic approach, MYXfitness hopes to close this gap and transform the fitness landscape, offering users a safer, healthier and smarter platform to achieve their wellness goals.

    12 October 2020
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