Herman Brodie is the founding director of Prospecta Limited. He is a specialist in behavioural economics, an accomplished speaker, and a trainer of decision-makers. Herman is the author of The Trust Mandate: The behavioural science behind how asset managers REALLY win and keep clients (2018, Harriman House). He also co-wrote and teaches a popular behavioural finance course at Edinburgh Business School in the UK. He is an International Faculty Member for the Portfolio Construction Forum in Australia and a Senior Fellow of the Center for Board Certified Fiduciaries in the US. Herman sits on the advisory boards of Ceannas, a UK-based leadership development consultancy, and Blue Square Wealth, a US asset management firm.