Hugh Fletcher is the Global Marketing Director and Thought Leadership Lead at Wunderman Thompson Commerce. Hugh is a senior marketing and ecommerce expert with over 15 years of Client and agency-side experience at both strategic and operational levels. He is responsible for marketing, most notably lead generation for Wunderman Thompson Commerce through the usage of multi-channel awareness and marketing activities.
E-commerce can no longer be treated as the supplementary sales channel. Global shoppers have clearly stated that, in the future, it will be their primary channel for retail purchasing. For some organisations, they are reaping the rewards of investing in a strong online presence, while the news has been littered with stories of businesses who have not identified these changing demands going bust.3 December 2021