James Janicki

Vice President of Marketing and Communications at Hillcrest Health Services
On the record

Jim Janicki is Vice President of Marketing and Communications for Hillcrest Health Services. He is responsible for marketing, advertising, public relations, market research, customer navigation/admissions and business development for all Hillcrest and Innovate service lines. Prior to joining Hillcrest, Jim served as Executive Director of Marketing for Riverside Health System in Newport News, Virginia, a $950-million, physician-led not-for-profit organization that served over 5,000 older adults every day. In the past, Jim worked as a Senior Account Manager and national consultant for SB&A in Richmond, Virginia. In that role, he helped clients in Virginia, North Carolina, South Carolina, Georgia, Louisiana, Texas, Delaware, Connecticut, Illinois, Nevada and Oregon build new CCRCs and Active Adult Communities, as well as reposition failing CCRCs for successful turnarounds. JIm is a native of Buffalo, New York, where he served as Director of Marketing and Communications for ElderWood Senior Care for six years and as an Account Executive with ad agency Eric Mower and Associates for five years. He is a BA graduate of SUNY Geneseo, near Rochester, NY, and he is an accredited public relations professional (APR) through PRSA. He is a resident of Papillion, Nebraska and served on several boards including the Sarpy County Economic Development Corporation (Vice Chair), SID #275 (Chair), the Alzheimer's Association of the Midlands (Member), Hillcrest Foundation for Enhancing Lives (Member), and the Kingsbury Hills HOA (Treasurer). In his spare time, he enjoys biking with his RAGBRAI team (Buff Riders), playing ice hockey, repairing and playing vintage arcade games and pinballs, and participating in the Society for Creative Anachronism (SCA).

Recent Quotes
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  • We want them to be around their families. We want their loved ones to come in. Vaccinated visitors don't have to mask up in residents' rooms or apartments. With delta variant cases rising daily, employees are back to wearing more PPE. I think what's different this time is we're proactive, we know what we're dealing with.

    7 January 2022
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