Starting his career in New York, Jason Tavares quickly began making a name for himself in the beauty industry working in top salons. Jason’s experience styling Afro-Latina hair set him apart from other stylists early on as an inclusive hair and beauty expert. Jason has worked with some of the biggest names in entertainment, including Tina Knowles, Cookie Johnson, Holly Robinson Peete, Princess Love, Cynthia Bailey, A.J. Johnson, Blac Chyna, London Charles, Sheinelle Jones, and Luann de Lesseps. His expertise in the hair and beauty spaces has garnered the attention of media outlets such as Bravo, Allure, Thrillist, and LA Weekly as the arbiter of all things hair and beauty. As an authority in hair care, Jason founded soon-to-launch B Cavi, a luxury hair care line using little known super ingredient black caviar.
When Jason Tavares, a young and ambitious multicultural hairstylist, took a leap of faith and moved to New York City in August 1994, little did he know that
"In a world teeming with misinformation, BCavi’s Black Caviar Lux Serum is setting the bar high by providing consistent, reliable hair care solutions."
"Jason is a hair and makeup artist, as well as an aspiring actor. He loves 'all things beautiful, sharing knowledge, positivity, and experience.' What’s not to love about a plus-one like that? Plus, Jason helped Cynthia look picture-perfect for her walk down the red carpet. The talented makeup artist was behind Cynthia’s beauty look for the evening, which included a nude lip, contoured cheeks, and gorgeous lashes. He also provided some on-site glam assistance."