JD Rico is an Entrepreneur and Researcher in the areas of tech, media and wellness. He holds a BA in anthropology -where he focused on consumer culture and cultural capital-, a BSc in Economics -focusing on data visualization and cross-disciplinary analytics-, a MSc in Innovation Project Management -where he developed a framework for innovation for Quality of Life-, a Minor in Cultural Studies and is Certified in Artificial Intelligence (ai) Products and Services Design. He has founded 3 companies and serves on the board of companies in R&D, Food and Beverage, Tech and Family Office.
One may approach innovation by leveraging new tech. One may also engage in innovation projects by setting a solid voice of the customer system to improve customer experience. However, I have repeatedly seen the most robust approach to innovation from a cultural perspective. You will unlock the keys to holistic innovation when you apprehend the most special forces that drive consumer culture and your organizational culture.25 August 2022