JD Rico is an Entrepreneur and Researcher in the areas of tech, media and wellness. He holds a BA in anthropology -where he focused on consumer culture and cultural capital-, a BSc in Economics -focusing on data visualization and cross-disciplinary analytics-, a MSc in Innovation Project Management -where he developed a framework for innovation for Quality of Life-, a Minor in Cultural Studies and is Certified in Artificial Intelligence (ai) Products and Services Design. He has founded 3 companies and serves on the board of companies in R&D, Food and Beverage, Tech and Family Office.
One may approach innovation by leveraging new tech. One may also engage in innovation projects by setting a solid voice of customer system to improve customer experience. However, I have seen it time and again, that the most powerful approach to innovation is from the eyes of culture. When you manage to apprehend the most notable forces that drive consumer culture and your organizational culture, you will unlock the keys to holistic innovation.7 January 2022