Jeff Zeller

On the record

Jeff Zeller is the Senior Director of NFT Partnerships and Business Operations at, where he is focused on the expanding of NFT programs with key strategic partners. Zeller joins’s rapidly growing NFT business from ESPN, where he was the director of entertainment partnerships and marketing, working on content properties like “The Last Dance” and “30 for 30,” in addition to managing the licensed merchandise business for the global sports network. He also previously held senior roles at Sony Music and Apple. NFT was launched in March 2021 and has since become one of the preeminent highly-curated NFT platforms for collecting and trading non-fungible tokens by creators, celebrities and brands from the worlds of art, design, entertainment, sports and fashion — including the likes of Aston Martin Formula One Team, BossLogic, Boy George, Heavy Metal Magazine, Lega Serie A, Lionel Richie, Mr. Brainwash, Snoop Dogg and the Ultimate Fighting Championship (UFC), among many other high-profile artists and clients.

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