Jenna Drenten, PhD

Associate Professor of Marketing at Loyola University Chicago
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Jenna Drenten (PhD, University of Georgia) is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Jenna is a consumer sociologist and expert in digital culture, gender, and identity. Her current research examines how digital technologies and social media platforms (e.g., TikTok, Instagram, Pinterest, Venmo) present new opportunities for consumers to express their identities and navigate life transitions. Jenna's research has explored how celebrity culture, influencer marketing, sharenting in the digital age, body and beauty ideals, crowdfunding, video gaming, memes and more. Jenna's expertise lies in understanding the important sociocultural role of digital technologies and social media platforms in everyday consumer life. She explains how digital cultures and technologies—from new tech devices to social media algorithms to selfies—structure social and cultural consumption ideologies and how consumers’ lived experiences are mediated, translated, and commodified through digital culture. Her research has appeared in top academic journals and has been featured in the Financial Times, The Wall Street Journal, and The Washington Post, among others. She teaches courses on social media and brand storytelling, integrated marketing communications, and digital consumer culture.

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