Jessica Andrews | Source | Senior Product Marketing Manager at Copper
Jessica Andrews
Senior Product Marketing Manager at Copper
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Jessica is a Product Marketer at Copper. She helps tech companies with positioning, market research, and product launch strategy.
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Customer journey orchestration is really about building authentic relationships with prospects and customers, whereas marketing automation can be perceived as impersonal and checking boxes in the sales funnel to convert a lead.
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articleWhich Is Best — Marketing Automation or Customer Journey Orchestration?Marketing automation or customer journey orchestration — which is best? Discover the ins and outs of each, and which will offer your business the most benefits.
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Copper
Senior Product Marketing Manager
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