Style and Fashion Expert, Andréa Bernholtz & Founder of Swiminista
Andréa Bernholtz style and denim expert Andréa Bernholtz, Rock & Republic co-founder, and founder of the eco-supportive swimwear, SWIMINISTA Andrea is a style and fashion expert for Us Weekly's Fashion Police and heads fashion shoots on the daily.
California native Andréa Bernholtz is the serial mom-preneur and fashion powerhouse behind the eco-conscious SWIMINISTA brand. Known for co-founding the luxury denim line Rock & Republic in 2002, she helped to transform the company into a celebrity favorite and globally recognized name offering cosmetics, accessories, and clothing. In 2015, she became the CEO of Titan Industries, adding high-fashion footwear to her resume. Her latest venture features chic swimwear that combines her love of fashion, swimming, and the environment.
“I have never been able to find a swimsuit that fits just right,” explains Bernholtz. “If it holds me up, it looks like a sports bra or too old-fashioned. Otherwise, it doesn’t provide the right support and I pop out all the time!”
In 2019, after speaking with hundreds of women experiencing the same issues, Bernholtz set out to create the solution herself, co-founding the SWIMINISTA collection. Based on her previous work at global lifestyle brand Rock & Republic and first-hand experience with the waste-filled fashion industry, she set out to not only build a better suit but also a better design process. The result is a collection of ultra-comfortable swimwear featuring a soft, luxurious nylon fabric made from post-consumer plastics. Figure-flattering tops, bottoms, and one-pieces can be mixed and matched, offering timeless silhouettes in adjustable, customized fits designed to inspire confidence from size A to DD.
The SWIMINISTA online boutique also makes the shopping experience a breeze. A personalized sizing guide helps customers easily find the right suit for their unique body. SWIMINISTA’s convenient “Try At Home” solution eliminates the soul-destroying try-on process. Customers can choose a selection of suits to test in the comfort and privacy of home, and - true to the company’s environmental values - all orders arrive in earth-friendly recycled, compostable packaging.
When Bernholtz isn’t perfecting the SWIMINISTA line, she can be found spending time with her daughter or sharing industry insights with various publications like US Weekly’s “Fashion Police.” Passionate about the planet, she also regularly coordinates community beach clean-ups and gives time to organizations working to protect the environment, such as Heal the Bay, Oceania, and The Galapagos Conservancy.
Learn more about Andréa Bernholtz and shop the revolutionary and philanthropic SWIMINISTA brand at SWIMINISTA.com. Follow on Instagram @SWIMINISTA for style ideas, new releases, and brand updates. SWIMINISTA: Meet your new favorite suit… finally!