Joe Mullings has been building companies and careers since 1989. He is the Founder, Chairman and CEO of The Mullings Group, the world’s leading search firm in the medical device industry. The firm is responsible for more than 7,000 successful searches, representing more than 600 companies in the medical device industry. His clients are multi-billion-dollar companies, as well as emerging startup companies that are bringing to market emerging technologies like surgical robotics, tele-robotics, artificial intelligence and deep learning.
We have a strategy for social media posts called 'hum, sing, and shout," he explains. Basically, a company should consistently post regular updates ("hum"), occasional spotlights or press mentions ("sing"), and major achievements or events ("shout"). By maintaining consistent visibility in this way, you can develop a talent pool by engaging potential applicants, even when you don't have current job openings. Consider it taking the offensive.14 November 2021