An empathy-led mindset has been central to John’s entire entrepreneurial journey. He founded OJO Labs in 2015, fueled by a mission to improve the way people make their most important decisions. Now, OJO aims to level the playing field in real estate so that everyone can experience the security of home. A central and formative element of John’s childhood was watching his father run their family-owned construction company. So after completing his BA at George Washington University, John set his sights on finding ways to support small businesses in expanding their customer base. That’s when he co-founded and scaled Yodle, an all-in-one digital marketing platform, to more than 50,000 small-business customers with over 1,400 employees and $200 million in revenue. In 2016, Yodle was acquired by Web.com in a $342 million cash transaction.
It wasn’t much of a pitch. I was like, ‘It’s a crazy situation. It’s an incredible value. I don’t have any premium investors. I don’t have great options.’ Which meant he smelled value.22 December 2021