Jonathan Hurd

Partner at Altman Solon
On the record
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  • It has been assumed that direct-to-home or ‘premium video on demand’ movie releases during the pandemic, like ‘Trolls World Tour,’ would accelerate the trend of in-home viewing—which has been fueled by content, convenience, and continuing improvement in home theater technology. But our research shows that many movie fans are impatient to return to theaters. This bodes well for studios, which have delayed the release of several blockbuster films, and theater operators when they’re able to reopen their doors.

    1 November 2020
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