Jordan Farris

Head of ETF Product Development at Nuveen
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Jordan Farris is a managing director and leads product development and product management efforts across Nuveen’s Global Equities and ETF platforms. He is responsible for developing and bringing new concepts to market, as well as overseeing the ongoing product management of existing equity strategies.

Prior to joining the firm in 2016, Jordan was director of ETF product development for Guggenheim Investments, where he was responsible for overseeing the development and launch of ETFs within the equity, passive fixed income, active fixed income, and currency asset classes. He was also a senior vice president of institutional business development for DirexionShares where his efforts were focused on product implementation within the institutional and tactical client segments as well as the promotion of ETF education and strategy throughout the industry. Prior to DirexionShares, Jordan held various ETF business development roles at Northern Trust and Rydex Investments.

Jordan is a graduate of the University of Michigan and Northwestern University’s Kellogg School of Management.

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