José Aniceto

Head of Behavioral Science at MullenLowe U.S.
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José is a strategic, analytical marketing professional with a proven track record of deciphering messages hidden deep within data, leading to enhanced client business performance. He is recognized as a leader in digital/social media analytics, consumer behavior research, with a keen ability to draw critical insight, establish stakeholder buy-in, and forge a path for innovation.

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  • MullenLowe U.S.
    Head of Behavioral Science