Joy Orah

Founder and CEO at ÚCHÈ By Amber
On the record
Bio

Joy Orah is the founder of Dubai based emerging Fashion Brand ÚCHÈ By Amber. The brand was founded in 2019 with sister, creative director Amber Orah. The sisters are Igbos from NIgeria. ÚCHÈ translates to "Idea" in igbo.

ÚCHÈ By Amber is the creator of the world's first ever bumbag top/ belt bag top. Since this is a never seen before original idea, ÚCHÈ's hope, is to spark creativity in its audience.

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    15 March 2022
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    15 March 2022
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    15 March 2022
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