Kalinda Ukanwa | Source | Assistant Professor of Marketing at University of Southern California - Marsh...
Kalinda Ukanwa
Assistant Professor of Marketing at University of Southern California - Marshall School of Business
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A lot a struggle has been about their brand and this lack of clarity in the current stage. What is it that they stand for, and how are they relevant to the target market?
10 December 2020
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10 December 2020article
The Era of Gap's Mass Appeal Is Over—But Specialization Could Bring the Brand BackWith the pandemic offering a fresh start, the retailer seeks to reconnect with its roots and a new customer
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University of Southern California - Marshall School of Business
Assistant Professor of Marketing