Kasper Ulf Nielsen is the Chief Strategy Officer & Co-Founder at The RepTrak Company and a Member of the Board of Directors. Kasper is responsible for corporate strategy development and implementation. Throughout his career, Kasper has consulted companies from across over 20 industries in more than 30 countries on how to measure, and manage their reputation. He is a frequent commentator on reputation topics in the media and has been featured in The Wall Street Journal, Forbes, Financial Times, Bloomberg, as well as on local radio and TV around the world. Kasper is a co-author of the book Introduction to Organizational Theory published in 1999.
Most organisations deal with reputational risk at the operational level only. This is not out of choice, but because they lack the data and framework to bring the operational and the strategic together.8 March 2021