Keith Richman | Source | Co-founder at Boosted Commerce

At Boosted, not only are we not intimidated by these categories, but we are actively pursuing them. We think there is an incredible opportunity within wellness as everyone from Gen Z to Boomers recognizes the positive impact that high quality supplements can have on their well being. We also have a deep understanding of the customers in these categories. They are more likely to develop an affinity for the brands they love, resulting in repeat purchases and bigger basket sizes.