Kira Baca

Chief Revenue Officer at Rightsline
On the record

Kira Baca has worked in the Media and Entertainment industry for over 20 years having started her career on the creative Hollywood studio and agency side of the business before seeing an opportunity to get involved in the groundbreaking digital transformation of the early 2000s working to support every major studio during her time with SDI Media, Deluxe and Sony NMS. Kira joined Rightsline in 2015 seizing the opportunity to help a transformative software start-up reach its potential customer base with major media enterprise companies. Over the past 7 years, Rightsline has emerged as the leading cloud-native SaaS Rights and Royalties system supporting companies such as Disney, Spotify, BBC, Conde Nast, Amazon, and many others. Kira has a passion for supporting her customers' strategic goals of an ever-changing media landscape through technology, innovation, and partnership.

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