Kristen leads for 3 accounts, including budgeting and financial stewardship, yearly and quarterly planning, staffing, strategy, and client relations. She coordinates with in-house digital, creative, and media buying teams for omni-channel integration across campaigns, and manages 3 direct reports (e.g. growth and professional development, goal setting, and direct feedback) in addition to management of teams. Kristen builds strategy for and pitch new business, and reviews and revises client content with eye toward strategy, audience, tone, voice and style, as well as overall campaign integration.