Laura James

Chief Marketing Officer at Castar
On the record

Laura has dual responsibility of online advertising sales, marketing and media buying, including media planning, tracking and optimization. She works closely with several online ad networks, interactive agencies and email list owners to sell ad space on a CPM/CPC/CPA. Manage ad budgets to secure in-page and email marketing campaigns. Some of her specialties are web-savvy marketing and sales professional accomplished in creating and leading high impact marketing campaigns that consistently meet aggressive e-business goals. She has also initiated groundbreaking programs and delivered large revenue gains. Laura is a strong leader known for tenacity and positive can-do attitude. She is fully fluent in interactive and Internet technologies and tools.

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