Lil Roberts is CEO and founder of Xendoo, a cloud-based fintech company that specializes in online bookkeeping and accounting for small businesses. Roberts is a serial entrepreneur with a passion for small business, and is known as an innovator with an enviable ability to foresee market trends.
As the economy reopens and companies enter a new phase of growth, we have found this to be an opportune time to pursue a deeper tech partnership with Gusto. Partnering with Gusto was a natural decision as we both strive for the same outcome: taking the stress out of finances for small business owners so they can focus on what matters most – growing their businesses.
It’s super hard for businesses that rely on human interaction. They need to look at what to do during this time. Maybe it’s time to do a deep cleaning of the restaurant. Or redevelop the menu. It’s getting over the initial shock. We will all get through it. The government has a stimulus package. It’s the time to make the most of this time.
We’re changing bookkeeping from being a horrible, frustrating, difficult experience to an experience for the small business owner that is useful as a tool to build a business.