Linda Boardman

CEO at Bragg Live Food Products
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Bio

As Chief Executive Officer of Bragg Live Food Products, LLC, Linda Boardman guides strategic growth and expansion for this legendary brand founded more than a century ago. She brings more than 30 years of proven leadership experience to her role.

Bragg has been the expert in apple cider vinegar (ACV) for decades. Under Linda’s leadership, the company’s category leading ACV has expanded to new formats, offering even more convenient ways for consumers to get their daily dose of wellness. This expansion began with a reformulation of Bragg Refreshers Apple Cider Vinegar drinks line, then ACV Shots were introduced, followed by additional flavors of liquid ACV (ACV Blends), and now supplements which offer the key health benefits of original liquid ACV in convenient capsules.

Following in the footsteps of Founder Paul Bragg and Patricia Bragg, who were influential advocates for the health benefits of raw ACV, Linda is guiding Bragg into the modern era with a fresh take on this time-tested product ingredient. As with Paul and Patricia, Linda is ensuring that consumers are educated about the health benefits of ACV as a meaningful part of their wellness routine.

Prior to taking the helm at Bragg in 2019, Linda was president of Branch Brook Holdings, an investment partnership between Swander Pace Capital, Jefferson Capital Partners, and United Natural Foods, Inc. that invests in natural and specialty product companies.

Before Branch Brook, Linda was president of Applegate Farms, the leading brand of natural and organic deli meats. She also led the private label group at Whole Foods Market, known for its 365 brand. Linda started her career in the food industry at Ocean Spray Cranberries, where she worked in brand management and communications.

Linda holds an AB in economics from Harvard University, and attended the School of Business at Boston University. She currently serves on the board of directors of Oregon Ice Cream (Alden’s Organic) and Reliance Vitamin Company. She previously served as board president of Frontier Natural Product Cooperative (Simply Organic and Aura Cacia) and was a board director of Kicking Horse Coffee Company.

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