Linda Zayer | Source | Acting Associate Dean, Faculty & Research at Quinlan School of Business, Loyo...
Linda Zayer
Linda Tuncay Zayer is a Professor of Marketing at the Quinlan School of Business. Her research explores gender, identity, branding and consumer behavior, with a focus on transformative consumer research and has been published in the top journals in the field including Journal of Consumer Research, Journal of Retailing, Journal of Advertising, among others as well as funded by various non-profits.
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Washington Post:
Unlike some brands with track records of weighing in on social issues, Burger King doesn’t have the kind of “cultural capital” needed to make its message about gender disparity ring authentic, says Linda Tuncay Zayer, a marketing professor at the Quinlan School of Business at Loyola University Chicago. “Burger King doesn’t have authority on gender equality, and then you couple that with a bad trope, and it was a recipe for disaster.”
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New York Times:
It’s positioned as a way to pamper, escape and relax. It’s supposed to be funny, but it can really make light of excessive drinking. The wine-guzzling mom has become an acceptable form of self-care.
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Burger King’s ‘Women belong in the kitchen’ ad is a cautionary tale, experts sayBurger King's provocative language was meant to call attention to an initiative aimed at boosting women in the culinary field. -
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Happy? Sad? Stressed? How Drinking Became the Answer to EverythingAlcohol has become so normalized there’s hardly a situation when a drink doesn’t feel appropriate, experts say. Now we’re marketing it to one another. -
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How Are Business Schools Tackling The Refugee Crisis?In recent years, business schools have increasingly developed initiatives based on social impact, often focusing on sustainability, the environment and climate change. But could business schools do more to help refugees who face hardship, adversity and displacement?
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Quinlan School of Business, Loyola University Chicago
Acting Associate Dean, Faculty & Research