Linda Zayer

Acting Associate Dean, Faculty & Research at Quinlan School of Business, Loyola University Chicago
On the record

Linda Tuncay Zayer is a Professor of Marketing at the Quinlan School of Business. Her research explores gender, identity, branding and consumer behavior, with a focus on transformative consumer research and has been published in the top journals in the field including Journal of Consumer Research, Journal of Retailing, Journal of Advertising, among others as well as funded by various non-profits.

Recent Quotes
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  • Washington Post:

    Unlike some brands with track records of weighing in on social issues, Burger King doesn’t have the kind of “cultural capital” needed to make its message about gender disparity ring authentic, says Linda Tuncay Zayer, a marketing professor at the Quinlan School of Business at Loyola University Chicago. “Burger King doesn’t have authority on gender equality, and then you couple that with a bad trope, and it was a recipe for disaster.”

  • New York Times:

    It’s positioned as a way to pamper, escape and relax. It’s supposed to be funny, but it can really make light of excessive drinking. The wine-guzzling mom has become an acceptable form of self-care.

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