Lindsey Garrett | Source | Digital Marketing Manager at Kalsec
Lindsey Garrett
Lindsey is a creative and innovative digital marketing executive with 15+ years of progressive corporate marketing experience spanning multiple industries, including food manufacturing, residential construction, nonprofit, and tech. She is a visionary leader and talented marketing strategist with a focus on industry-leading digital marketing operations. She can provide insights into SME marketing for B2B and D2C, social media strategy, search engine optimization (SEO), web design and digital trends. Her current focus is in the food and beverage industry.
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"Millennials and Gen Z are gaining buying power. It is important to use communication outlets that work for them, as these are the generations that grew up on social media as a viable and expected means of communication."
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Social media and “Instagrammable” food: Millennial influencers – a virtual reality?04 Sep 2018 --- Social media has become a powerful asset to marketing within the food industry. As sharing food through social media becomes increasingly important, particularly for millennials, standout food concepts are thriving. All of this means that color is once again being embraced and celebrated in food and drink, specifically on social media platforms that provoke these trends. It is a new age of diverse choice, and standing out on the crowded shelf has never been more appealing.
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Kalsec (www.kalsec.com)
Digital Marketing Manager