Liz is the CEO and Co-Founder at soona.
There’s nothing we sell online that does not require a visual, but not every single visual requires a massive full-day shoot. Internally at Soona, we really believe in the remote-shoot experience. It’s not only more efficient, it’s a lot more fun not having to fly a brand manager from Miami and have them spend a full day at a warehouse in New York. That’s not only cost-prohibitive, it’s also a time-consuming and exhausting process for everyone.26 June 2021