Luigi Di Ruocco is the second-generation owner of Mr. Espresso, an Italian-style coffee roaster in Oakland, California. Established in 1978, Mr. Espresso has stayed true to the Italian roots of founder and president, Carlo Di Ruocco. It is the only major U.S. coffee company to use traditional wood-roasting methods exclusively. This technique produces heat with a high moisture content, ideal for slow roasting, increasing the retention of natural oils and producing a complex and full-bodied espresso with less acidity. Mr. Espresso is a trusted supplier to numerous restaurants, cafes, and coffeehouses around the San Francisco Bay and nationally, as well as an online retailer.