MacKay Jimeson

President at Ember Global Advisors
On the record

I help business executives effectively position their companies to succeed in a complex political, regulatory and media environment. My work experience includes: Senior Director, Corporate Affairs Lead, Pfizer Internal Medicine: Responsible for global public policy, government affairs, communications, and corporate responsibility for a $9 Billion portfolio.

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  • The campaign will also have to be more imaginative than a traditional health campaign, given the tribalism in the country. A boring government campaign is not going to get the job done. I would like to see credible, scientific NGOs, like the Robert Wood Johnson Foundation and CDC Foundation, for example, to form a joint effort to lead the COVID-19 recovery initiative. We made similar efforts for the Hurricane Katrina recovery effort and also for the Haiti earthquake recovery. Both were very nonpartisan. It should involve joining credible sources along with securing the backing of the business community in a very strong digital and grassroots effort. It should be a less traditional effort but one designed to motivate, using experts, celebrities and religious leaders to build trust around the science but also excitement around the vaccine.

    19 February 2021