Mads Fosselius

CEO at Dixa
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CEO of Dixa. Dixa is a global customer service software company empowering brands to create great experiences for customers and support teams alike in a conversational, friendly, and engaging way.

Dixa unifies voice, email, chat, and messaging apps in one single platform, enabling brands to have more meaningful conversations with their customers, driving customer loyalty, and ultimately “customer friendships.” With Dixa, agents have all the context they need to provide fast, efficient, and effective customer service every time.

Founded in Copenhagen in 2015, Dixa has been on an amazing journey winning Start-up of the Year at the 2018 EY Entrepreneur of the Year Awards, raising over $50M between 2019-2020, and growing our team to 120+ Dixaterians. Dixa now boasts customers in 30+ countries, including CX leaders like Too Good To Go, Rapha, Interflora, and ShareNow, and is considered one of the fastest-growing SaaS companies in the Nordics.

Recent Quotes
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  • Building, scaling, and spearheading a global business takes a certain degree of mental strength. You bring a lot of people with you on a journey and the buck stops with you. I feel a great deal of responsibility for the business and the people that pour all of their passion, talent, and energy into building it. As for humility, I think it’s important as the head of a company to hire smart people and let them take the reins in the areas of the business you can no longer manage closely. Lastly, but perhaps most importantly, a strong vision and big dreams are crucial when building a company like ours. You need a strong vision and the power to communicate it clearly to the people surrounding you. It’s crucial you’re all on the same page.

    27 November 2021
  • I believe Dixa creates a positive change in the world by upending the cold, transactional way most people interact with their favorite brands. People, in general, are so atomized and isolated, especially after COVID, and I like the way our customers are able to create warm and meaningful moments for their customers.

    27 November 2021
  • Know your market fit: We were very aware early on which verticals and company sizes we were suited for. We knew we were a great fit for e-commerce, food tech, transport, insurance, gaming etc., and doubled down on the companies whose pain points and growth ambitions we could address and solve with our product.

    27 November 2021
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