The ability to write eliminates inaccuracies in coordination, saves time, and eliminates unnecessary meetings.
Allow your product to evolve and if necessary change direction as it is important to be able to respond to market changes. Your unique selling point may go on to become a common thing for the big players in the future. In this case, your USP will be lost and that is why it is important to continually scale your company to be able to adapt to internal and external evolution. The inability to do so can lead to your own failure.