Maran is EVP and Chief Executive Officer, Diversified & Value, Lifestyle at Synchrony. In this role, he leads the teams that deliver customized financing programs, multi-channel shopping experiences and loyalty solutions for a variety of industries including retail, sporting goods, power sports, apparel, jewelry, and music. At the center of Maran’s work is his commitment to drive consumer and partner engagement through financing products, loyalty solutions and seamless consumer experiences. In addition, he leads business development for the company's commercial organizations, where he and his team are actively pursuing new partnerships and growth opportunities.