Marcie Merriman | Source | EY Americas Cultural Insights & Customer Strategy Leader at EY
Marcie Merriman
Marcie is EY Americas Cultural Insights & Customer Strategy Leader. She is an internationally recognized leader in cultural anthropology and brand strategy, having her work frequently featured in news publications. For more than 25 years she has been working with teams to anticipate disruption and propel growth through human-centric strategies. She leads practices focused on helping organizations understand the nuances of human behaviors and the organizational implications that can be addressed through improved experiences, including the deployment of digital technologies.
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EY (https://www.ey.com/en_ph)
EY Americas Cultural Insights & Customer Strategy Leader
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Gen-Z Faces Financial Challenges, Stress, Anxiety And An Uncertain Future
According to EY’s 2023 Gen-Z Segmentation Study, over 50% of Gen-Zers said they are “extremely worried about not having enough money.”
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Right now, Gen-Z is particularly important as the newest generation of consumers, employees and citizens that will dramatically impact businesses today and into the future.
