Mark Clure

CFP® and Principal at Enso Wealth Management at Enso Wealth Management
On the record

Mark Clure, CFP®, is author of the best-selling book, True Wealth, The GUIDE Process for Finding and Financing Your Ideal Life. As a Principal at Enso Wealth Management, in Mt Shasta, California, Clure is passionate about helping clients with their financial goals and fulfilling their life’s purpose. He has 26 years financial industry experience and enjoys skiing, mountain biking and time with his family. For more information about True Wealth and the GUIDE Process, visit

Recent Quotes
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  • I want to fill the world with people who know their life’s purpose and to help them unlock their full potential. That’s exactly why I wrote my book, to offer an easy-to-follow process for someone to discover their purpose, to be able to articulate it, have the financial wherewithal to do it, and to then make a difference in the world by living it. Making a positive impact on other people’s lives — that’s what the world needs right now.

    19 December 2020
  • 1) Find somebody you connect with who will care about you personally and help you make smart decisions with money.

    2) Look at experience and credentials as a basic qualifier.

    3) Find an advisor who can articulate very clearly what it is they do — and what you might accomplish together.

    4) Determine if they have a process and what the process is. It is really important to find out the advisor’s core beliefs and their investment philosophy, and to find an advisor with an optimistic view of the future. You don’t want somebody just winging it.

    5) Ask about the advisor’s experience working with people like you. In some cases, that might mean the advisor works with people who have had a low level of interest in finances — and a genuine interest in helping others less fortunate.

    5) Lastly, you should feel comfortable with their answers to two “why” question: Why do you do what you do? And why should I work with you?

    19 December 2020
  • You need to reinvent yourself and your practice about every 5 years or so. Otherwise, you can get complacent. A good number of people already find financial planning boring, and if you’re doing the same thing you did 10 or 20 years ago, you may find yourself phoning it in.

    I suppose, the three best pieces of advice I could give are, first and foremost, you need to be a lifelong learner. Additionally, you must ask, listen and understand what’s important to your clients. And lastly, remember that it is vital that you self-evaluate on a regular basis.

    19 December 2020
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