Mark Fratrik

SVP and Chief Economist at BIA Advisory Services
On the record
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  • Local television stations, like all media, will see significant decreases in advertising from many business verticals like travel, leisure and retail. Political advertising will buffer those decreases in many markets that have competitive Senatorial and Gubernatorial races and in Presidential battleground states. Plus, continued growth in OTT and digital will help to soften the impact of the pandemic on advertising revenue.

    7 June 2020
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  • BIA Advisory Services
    SVP and Chief Economist