Founded argodesign in January 2014, with the goal of creating a new kind of product design agency. Former Chief Creative Officer of frogdesign, founding the firm’s software business and guiding its transformation into a modern strategic design organization.
A 30-year career of creating for the world’s largest and most innovative companies. Early pioneer of software user experience, helping forge the disciplines around user interface design and mobile platforms. Currently addressing the modern challenge of design beyond the visible artifact – in the realm of behavior, the interaction between human and machine, and other unseen elements.