Matthew Barry is a senior beverages analyst with Euromonitor International specializing in global trends in the beverage industry, with a particular focus on hot drinks and alcoholic spirits. He is particularly interested in how economic growth patterns and changing demographics are affecting the global beverage industry. His insights have appeared in such publications as The Wall Street Journal, The Economist, and The New York Times, and he speaks regularly at major industry events. Matthew holds a degree in International Relations from Knox College and has been with Euromonitor International since 2015.
Consumers, even if they're not scared of contracting the virus, will still stay home and in significant numbers if they need to save money in a recessionary environment, and that is going to benefit less expensive retail options over foodservice. Pod sales peak during the most severe periods of the recession. When they were saving money, they didn't go all the way down the value chain, they still wanted to have good quality coffee, so they were willing to splurge a little more with their retail spending habits. We are going to see a willingness to spend more at home.27 April 2021
Coffee shops that succeed in this new climate will need try to recreate as many of their popular pre-Covid-19 attributes as before while being in line with the new realities of social distancing. This will include moving many aspects online, where personal engagement is still possible without physical proximity.27 April 2021