Melanie is the Vice President for Retail Media and Monetization at The Home Depot. She is responsible for building, growing, and leading the retail media and monetization business at The Home Depot. Melanie manages the business growth plan, strategy, and P&L of a 200 person team of sales, media, product, data science, and operations.
Hi readers, this is James Hercher, AdExchanger senior editor, with the weekly Commerce Media dispatch.
The media comes in three buckets. We have, of course, our own properties, which could be either email, in-app or websites, which we refer to as “on-site.” And we have an equally healthy business off-site, with media partners like Meta, Google and Pinterest, as well as programmatic partners. Third, we have in-store placements, which we call “offline.”