Founder of Ghia, a new, non-alcoholic aperitif,
We thought long and hard about holding the launch and waiting for the pandemic to subside, but instead used the pause to answer tough questions like: Is this a product people would benefit from right now? Is this what I want to be doing with my days, with my life? The answer was yes.
I spoke with a few different companies who have rolled out their new companies (or will soon) despite the pandemic to find out why they decided to do so as well as what the early results have been so far.