Meyar Sheik | Source | President, Chief Commerce Officer at Kibo Commerce

By creating more local fulfillment centers, they have a clear advantage while they catch up on automation through robotics and intelligent sorting systems. What sets them apart from Amazon and even Target is their personal shoppers who will hand pick all the fresh produce, meat and seafood from the store and add it to the rest of the order.

It's really about valuing your customer base, understanding [and] knowing them.

These technologies deliver a much more personalized experience for the shopper, so you have a return of investment because customers buy those recommendations that are timely and relevant, and it helps increase basket sizes and the average order value.