Michael Christie

SVP of Sales and Marketing at JetSpring
On the record
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Michael is Senior VP of Sales and Marketing at JetSpring.

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  • More than technological advances or setting sales conversion goals, the most important element in any customer experience strategy should be, ‘Remember the human.’ When we all do most of our communication through a screen, it’s easy to forget how profoundly critical person-to-person contact is to our emotional satisfaction and happiness. No matter how sophisticated the AI, chatbots will never be able to duplicate the subtle nuances that make up human communication — even of the online variety.

    26 January 2022
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