Michael Kalman | Source | CEO at MediaCrossing

Michael Kalman

CEO at MediaCrossing
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Michael Kalman is the Founder and Chief Executive Officer of MediaCrossing Inc., a leading, award-winning, independent digital advertising agency. In this role, he leads the advertising team that is dedicated to helping agencies and advertisers earn and then own the “customer conversation” through activating data and engaging audiences across all screens.

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  • We wanted to give CEOs and CMOs a guide to planning for success as we enter into another year of uncertainty. We anticipate that consumer behavior will continue to change as the vaccine rolls out internationally, so we want to give businesses actionable insights on how they can become agile and capitalize during an economic recovery.

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  • article
    Marketers Must Adopt Agility as Lifeline for Uncertain 2021
    MediaCrossing’s New Whitepaper Explores Why Agile Marketing is Critical for Survival During the Pandemic and OnwardSTAMFORD, Conn., Jan. 06, 2021 (GLOBE NEWSWIRE) -- A new whitepaper issued today by MediaCrossing, demonstrates how agile businesses are better positioned for recovery heading into 2021. The whitepaper compares and analyzes the K-shaped recovery and how the agile businesses (top of the K) are best suited to either pivot or adapt to the new business and economic environment. The whitepaper highlights how digitally mature companies should be looked to as a template for strategic marketing success. Brands with a strong culture of innovation, and a pre-existing flexible backbone such as Zoom, DocuSign, Roku, Netflix, TikTok, and PayPal experienced success in response to the recent disruption. Whereas, traditional retailers who were not agile became casualties of 2020.“We wanted to give CEOs and CMOs a guide to planning for success as we enter into another year...
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