Michael Toebe

Founder and Specialist at Reputation Quality
On the record

Michael Toebe is a reputation specialist who can talk intelligently about reputation, trust, disputes, conflicts, ethics, governance, risk and risk management, public relations related to reputation, and crisis communications and crisis management.

I've been a source for SHRM.org, Observer, Forbes, the Washington Examiner, The Wrap and Yahoo (same story), Huffington Post, Pumble and Training Industry.

Recent Quotes
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  • Does Your Company Need a Chief Listening Officer?
    By Brian O'Connell, freelance writer, writing at SHRM.org (Society for Human Resource Management)

    "I'm definitely into the 'buy' mindset on a chief listening officer," said Michael Toebe, founder and specialist at Reputation Quality in Wichita, Kan. "It's the smart, wise, proactive thing to implement, especially from a risk management perspective of learning about concerns before they become problems that can and often do spread in the organization."

    Toebe noted additional advantages of having a CLO on board to direct social media policy.

    "A chief listening officer can learn early about concerns; reply compassionately; communicate to a board and C-suite officers, managers, and employees what is going on; and develop an ethical and effective response to address the issues," he said. "That way, you can address issues before they become painfully difficult and costly. You also can learn about positives you can and should be publicly praising."

    25 July 2022
  • Elon Musk’s Alleged Sexual Harassment Is Unlikely to Kill His Twitter Deal,
    Accusations that Elon Musk sexually harassed a SpaceX employee adds to the uncertainties around his $44 billion Twitter acquisition.
    by Sissi Cao, business reporter at Observer
    May 20, 2022

    Critics fear Musk’s private ownership could make Twitter a platform that only promotes content that he personally approves and the allegations may undermine the perception that Musk is capable of running Twitter in an ethical manner, said Michael Toebe, a public relations expert who specializes in crisis management for businesses and individuals.

    “This might lead to discussions about his business and personal behavior,” said Toebe. “But I don’t see the report ruining his Twitter pursuit.”

    25 July 2022
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