Michael Toebe

Founder and Practicing Specialist at Reputation Quality
On the record
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Founder and specialist at Reputation Quality (Reputation-Quality.com), a consultancy, advisory, coaching and communications practice, serving individuals and organizations.

Media relations, public relations, social media communication, executive communication and more wise, effective crisis communications and crisis management. I can also speak to stress responses -- positive and negative -- within reputation matters.

Books authored:

Your Reputation Signature; What It Is, Why It Matters and How to Protect, Restore and Reconstruct It
(Published on Amazon, Kindle)

On Apology, What We Can Learn and Do Better
(Published on Amazon, Kindle)

Recent Quotes
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  • Acquittal could spur Kyle Rittenhouse to launch flurry of defamation suits, legal experts say
    by Kaelan Deese, Breaking News Reporter, Washington Examiner
    Nov. 19, 2021

    "There is no question he suffered reputation damage," Michael Toebe, a reputations and communications specialist based out of Wichita, Kansas, told the Washington Examiner on Wednesday.


    Toebe said the defendant's name "might still be long associated with killing, even if not murder, and a felon who got off."

    "That's a heavy burden to carry through what could be a long life. Did the media contribute to it? That would be the argument," Toebe added. "Who's better in the trenches, the attorneys for the plaintiff or attorney? Who can prove what and how successfully is what matters legally."

    22 November 2021
  • Pharma Shows Business Leaders How To Recover From A Crisis
    by Edward Segal, writing at Forbes
    March 23, 2021

    Michael Toebe is the founder and practicing specialist at Reputation Quality. He observed that, “The pharma industry benefitted greatly by having a crisis develop that happened to be in their scope of competence and expertise. It was imminently qualified to respond. Its reputation at the time was being heavily scrutinized and criticized.

    “Being able to put their intellectual and financial resources to use to develop a vaccine in the midst of a global pandemic was a tremendous opportunity to restore, or some might say, reconstruct reputation. It was granted the ability to change perception, judgment and a negative narrative,” Toebe said.

    Reputation Quality’s Toebe said business leaders can learn from pharma’s success by:

    Clearly, accurately, promptly and fully recognizing the opportunity or opportunities that present themselves to solve big problems that are likely right in front of you. Then humbly and confidently declare your intention to address it for the reason reason—to do "right" for others.

    23 March 2021
  • Cuomo’s Decision To Withhold Covid Information Underscores Need To Disclose All Facts About Any Crisis
    by Edward Segal, writing at Forbes
    February 20, 2021

    “While I respect the concerns [Cuomo’s] team voiced about the reason for the delay in communicating, the fact is it is heard and interpreted as being defensive, dishonest, and an excuse.

    “The comments try to rationalize the decision making to people who saw loved ones suffer and or die. It's poor form and does nothing to protect, restore or reconstruct reputation quality,” according to Toebe.

    The lessons to consider, if one is receptive to learning, is [to] think more about the people in harm's way than your self-interests how you will look.

    “In this case, that was a gross miscalculation of responsibility and short-term thinking that only temporarily managed (risk). Any good leader will know what they are fully responsible for and exhibit courage despite the risks, consequences or self-interest.”

    23 March 2021
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