Michelle Howard

Brand Strategist at Signal Theory
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Michelle is a brand strategist at Signal Theory. She knows almost everything and anything about Animal Health and marketing to those audiences. Through her work at Signal Theory, a brand development, marketing, and design firm in Kansas City, MO, that works with clients in the animal health market, Michelle has seen how the increase and demand for veterinary care has impacted business for veterinarians and those servicing their practice. Signal Theory combines cultural systems analysis with data science, methods, and principles from social and behavioral sciences and human-centered design, creating resonance for brands that feed the human spirit.

Their clients include Merck Animal Health, Elanco Animal Health, John Deere, W.F. Young, AMC Dine-In, SONIC America's Drive-in, Cargill Protein, among others in the food value chain. Signal Theory also authors FoodThink, a multi-year longitudinal study that quantifies American's habits and opinions about what they choose to eat and why.