Mike Cessario

Bio

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Hacking the bottled water market with the first hilarious water brand. Our evil mission is to make health and sustainability just as fun as scary movies and standup comedy. And it’s working like a charm. Liquid Death is currently one of the fastest growing non-alc beverage brands of all time.

Recent Quotes

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We saw that all the unhealthy brands in the world of marketing were doing all the coolest, funniest, most irreverent marketing. So we thought it would be interesting to take the healthiest thing you could possibly drink, which is water, and one-up the marketing of all the unhealthy stuff.

Media

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article

‘Liquid Death’ canned water — a thrilling alternative to plastic

Liquid Death is shifting consumer mindsets toward canned water through radically imaginative marketing that is frightening to some, but entertaining to most.

Employment

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Liquid Death
CEO and Co-Founder

Mike Cessario | Source | CEO and Co-Founder at Liquid Death

Liquid Death